Social network marketing is hot right now, and we are at the beginning of an online revolution, where many business owners will either experience the opportunity of a lifetime – if they understand how to utilize it appropriately - or it means the end of their businesses. Simply put, if you have a networking business, leaving out social media as part of your marketing is NOT an option.
The good news is that it isn’t hard to become a social media whiz.
Social media marketing is a term that describes use of social networks. Common social media marketing tools include Twitter, blogs, LinkedIn, Facebook, Flickr and YouTube.
Social media isn't just about big networks like Facebook and MySpace, it's about brands having conversations. Social network marketing is an advertising method that makes use of social network service and to increase their web presence. This ranges from simply advertising directly on social networking sites, viral marketing that spreads throughout the web, email, and word of mouth, or providing niche social networking sites focused around the item being advertised (this last one is the future and I will speak about this on a later topic).
Many sites include features where companies can create profiles. For example, on Facebook companies can create pages where users can become fans of this company, product, service, individual, etc.
The success of social network marketing will increase enormously. A perceived lack of business ethics have resulted in a consumer tendency to mistrust traditional advertising and depend more on word-of-mouth marketing.
But the two-way flow can be a risk for companies unaccustomed to dealing directly with consumers, who just as easily can complain on an online forum about a lousy customer service experience as they can join the fan page for a brand on Facebook. By jumping into social media, marketers give up some control over the message they want consumers to hear.
There’s also a danger of rushing into the medium without understanding the technology and its culture
Clearly, the move is toward social media, and lots of folks are already there
Starting a conversation with consumers also can be more effective than placing ads on social networking sites.
The good news is that it isn’t hard to become a social media whiz.
Social media marketing is a term that describes use of social networks. Common social media marketing tools include Twitter, blogs, LinkedIn, Facebook, Flickr and YouTube.
Social media isn't just about big networks like Facebook and MySpace, it's about brands having conversations. Social network marketing is an advertising method that makes use of social network service and to increase their web presence. This ranges from simply advertising directly on social networking sites, viral marketing that spreads throughout the web, email, and word of mouth, or providing niche social networking sites focused around the item being advertised (this last one is the future and I will speak about this on a later topic).
Many sites include features where companies can create profiles. For example, on Facebook companies can create pages where users can become fans of this company, product, service, individual, etc.
The success of social network marketing will increase enormously. A perceived lack of business ethics have resulted in a consumer tendency to mistrust traditional advertising and depend more on word-of-mouth marketing.
But the two-way flow can be a risk for companies unaccustomed to dealing directly with consumers, who just as easily can complain on an online forum about a lousy customer service experience as they can join the fan page for a brand on Facebook. By jumping into social media, marketers give up some control over the message they want consumers to hear.
There’s also a danger of rushing into the medium without understanding the technology and its culture
Clearly, the move is toward social media, and lots of folks are already there
Starting a conversation with consumers also can be more effective than placing ads on social networking sites.
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